If you saw an ad in the paper "For Sale: Wedding Dress, size 20. Never Worn" would you wonder about the story behind that ad? Sophie did and this collection of 23 short stories is her response. Each is written in a different genre. Each contains the titular phrase somewhere along the way. These stories range from fact to fiction to pure fantasy. Be prepared to plunge into a multiplicity of twisting narratives filled with unexpected turns, some of which may surprise and shock you, some touch and delight you. Become enthralled in a collection written with sensitivity for the challenges and delights of love relationships by a relationship therapist who weaves autobiographical details and imagination into a rich and diverse tapestry. Each story is followed by an invitation to the reader to join the author on a journey of self-discovery through writing.

The opening story describes how the book came to be; how an ad from the pages of a "Free Trader" magazine led to a conversation between the author and her husband and sparked inspiration for the first story, followed by many others. Presented in the pages is an adventure for everybody, including humourous situations, erotica, a spiritual journey, elements of sci-fi, a fairy tale, a bet between two drag queens, a weight loss program, a narrative poem, a story of grief and loss, a travelogue and much more. Watch as a fascinating diversity of characters emerge from the pages. Meet a police woman whose partner doesn't show up on the wedding day, the madame of a brothel specializing in wedding scenarios, women and men dealing with the consequences of childhood sexual abuse, a man breaking out from his restrictive childhood, a women grieving her sister's death from cancer, a couple who meet on a train, Mary and Joseph, an alien from the Andromeda galaxy, a giant and a witch, a Fat Admirer, the dress itself, the man who sets off to discover the real story behind the ad, as well as many other endearing and unlikeable characters.